About Us

Built by an agency, for agencies

BetaFlow is made by BetaStudio, a digital agency that got tired of duct-taping five different tools together. So we built one that actually works.

Our Story

From agency frustration to agency solution

BetaStudio is a digital agency based in Sarajevo, Bosnia and Herzegovina. We build websites, web applications, and digital products for clients around the world.

Like every growing agency, we hit a wall. We were using Jira for project management, Slack for communication, Notion for documentation, QuickBooks for invoicing, Toggl for time tracking, and spreadsheets for everything else. Context was scattered. Clients were confused. We were spending more time managing tools than doing actual work.

We looked for an all-in-one solution, but everything was either built for enterprise corporations or too simplistic for serious agency work. Nothing understood the unique workflow of a team that manages multiple clients, multiple projects, and needs to present a professional face while keeping internal operations tight.

So we built BetaFlow. First as an internal tool, then as a product. We use it every day to run our own client projects. When we encounter a pain point, we fix it in the product. When a client asks for something, we build it into the platform.

BetaFlow is what happens when an agency builds the tool it wished existed.

Mission

Help agencies do their best work

We believe agencies should spend their time creating, not administrating. Our mission is to give every agency -- from solo freelancers to 100-person studios -- the tools and intelligence to run like a well-oiled machine.

Values

What we believe in

Build What Matters

Every feature we ship solves a real problem we've experienced ourselves. No bloat, no vanity features. If it doesn't make an agency's life easier, it doesn't get built.

Transparency First

Transparent pricing, transparent roadmap, transparent communication. We believe trust is built through honesty, not marketing speak.

Quality Over Speed

We'd rather ship one polished feature than five half-baked ones. Every release is tested, refined, and built to last. We care deeply about craft.

Agency-First

We are an agency building for agencies. We use BetaFlow to run our own client projects every single day. Our users' problems are our problems.

Team

The people behind BetaFlow

A small, focused team that cares deeply about building great software for agencies.

NS

Nermin Sehic

Founder & CEO

AH

Amar Hodzic

Lead Engineer

SK

Sara Kovacevic

Product Design

EB

Emir Begovic

Full Stack Dev

Timeline

Our journey

20
2020

BetaStudio Founded

Started as a web development agency in Sarajevo, Bosnia and Herzegovina. Built websites and apps for local and international clients.

22
2022

Growing Pains

Juggling Jira, Slack, Notion, QuickBooks, and spreadsheets. We realized no tool was built for how agencies actually work.

23
2023

The Idea

Started building an internal tool to manage our own projects. It quickly became clear this could help other agencies too.

24
2024

BetaFlow v1.0

First public release. Project management, client portal, and invoicing. Early adopters provided invaluable feedback.

25
2025

BetaFlow 2.0

Complete rewrite with AI-first architecture. 10 AI features, compliance module, GitHub and Figma integrations.

26
2026

MCP & Developer Platform

Launched MCP Server, REST API, and developer tools. Intelligence Dashboard. Growing community of agency users.

Join us on this journey

We're building BetaFlow in public and with our users. Start free and help shape the future of agency management.