Built by an agency, for agencies
BetaFlow is made by BetaStudio, a digital agency that got tired of duct-taping five different tools together. So we built one that actually works.
Our Story
From agency frustration to agency solution
BetaStudio is a digital agency based in Sarajevo, Bosnia and Herzegovina. We build websites, web applications, and digital products for clients around the world.
Like every growing agency, we hit a wall. We were using Jira for project management, Slack for communication, Notion for documentation, QuickBooks for invoicing, Toggl for time tracking, and spreadsheets for everything else. Context was scattered. Clients were confused. We were spending more time managing tools than doing actual work.
We looked for an all-in-one solution, but everything was either built for enterprise corporations or too simplistic for serious agency work. Nothing understood the unique workflow of a team that manages multiple clients, multiple projects, and needs to present a professional face while keeping internal operations tight.
So we built BetaFlow. First as an internal tool, then as a product. We use it every day to run our own client projects. When we encounter a pain point, we fix it in the product. When a client asks for something, we build it into the platform.
BetaFlow is what happens when an agency builds the tool it wished existed.
Mission
Help agencies do their best work
We believe agencies should spend their time creating, not administrating. Our mission is to give every agency -- from solo freelancers to 100-person studios -- the tools and intelligence to run like a well-oiled machine.
Values
What we believe in
Build What Matters
Every feature we ship solves a real problem we've experienced ourselves. No bloat, no vanity features. If it doesn't make an agency's life easier, it doesn't get built.
Transparency First
Transparent pricing, transparent roadmap, transparent communication. We believe trust is built through honesty, not marketing speak.
Quality Over Speed
We'd rather ship one polished feature than five half-baked ones. Every release is tested, refined, and built to last. We care deeply about craft.
Agency-First
We are an agency building for agencies. We use BetaFlow to run our own client projects every single day. Our users' problems are our problems.
Team
The people behind BetaFlow
A small, focused team that cares deeply about building great software for agencies.
Nermin Sehic
Founder & CEO
Amar Hodzic
Lead Engineer
Sara Kovacevic
Product Design
Emir Begovic
Full Stack Dev
Timeline
Our journey
BetaStudio Founded
Started as a web development agency in Sarajevo, Bosnia and Herzegovina. Built websites and apps for local and international clients.
Growing Pains
Juggling Jira, Slack, Notion, QuickBooks, and spreadsheets. We realized no tool was built for how agencies actually work.
The Idea
Started building an internal tool to manage our own projects. It quickly became clear this could help other agencies too.
BetaFlow v1.0
First public release. Project management, client portal, and invoicing. Early adopters provided invaluable feedback.
BetaFlow 2.0
Complete rewrite with AI-first architecture. 10 AI features, compliance module, GitHub and Figma integrations.
MCP & Developer Platform
Launched MCP Server, REST API, and developer tools. Intelligence Dashboard. Growing community of agency users.
Join us on this journey
We're building BetaFlow in public and with our users. Start free and help shape the future of agency management.